Starbucks Success Strategies

Strabucks Success Strategy

Starbucks Success Strategies

Many companies in Korea say 'differentiate the product' and 'go into the global market', but when defining the concept, it is often ambiguous, and there is not much that is felt as a real difference. That is why consumers do not understand the company's strategy.

Successful companies often focus on the source of the product (why it is needed) and develop technologies based on it. Probably, several success stories show that they have something in common.

If you look at the success stories of Starbucks and Nike to talk about this time, you can see that it is more important than anything else to create a lifestyle and create value and sell it rather than the concept of selling simple products.

If you ponder why we go to Starbucks and drink, and why we stick to Nike sneakers, we can go where cheap and similar quality products are, but we feel the value of their brand. When we look at a company called Samsung Electronics, as the image of High-Tech comes to mind, lifestyle gives us the right to purchase products. Like a luxury ...

Space Business Pioneer-Starbucks

Starbucks was a small coffee shop founded in Seattle in 1971. Now President (Schulz) founded Starbucks for the early founders to take over the Berkeley-based Fitz Coffee, which was acquired by Starbucks.

So what did Schultz do and how could he make Starbucks that the world's population would find? Coffee is the main product, but Starbucks motto? concept? Strategy? Means that the third space that is an alternative to home and work becomes Starbucks. Based on this lifestyle, all value creation, such as the location of an interior store, is designed to be concentrated in one direction.

Starbucks can't beat even if the regional cafe Big 5 sales are combined-Money Today

'Professional and trendy metropolitan professional who goes to work with a cup of take-out coffee in the morning'

The dream that Starbucks wanted to make? Direction. If you look around now, you will not be bored to see people carrying Starbucks coffee in the morning in Seoul. As such, Starbucks organizes interior decoration, confectionery, and background music that represent progressive values ​​to suit the tastes of urban professionals.

The place where Starbucks stores are opened is such that there are Starbucks among those who are doing real estate re-tech so that there are even new words called Ssangkwon (the commercial zone where Starbucks is located) and Szekwon (Starbucks + backward zone). To the extent possible, the influence was not neglected.

Starbucks Starbucks Station Area Economy

Anyone working in Seoul will feel it. If there are really many office workers on the main street, Starbucks is a must-have store. Starbucks is not satisfied with these offline spaces, and is taking advantage of online digital trends while driving innovations that utilize both online and offline. It is expected that it will lead customers' communication and lead changes in the future.

Starbucks Tumbler and Starbucks Diary can be seen as being gradually infiltrated into our cultural life with a concept tailored to trendy metropolitan professions as well as coffee, so that they can be sold with extra money. These are, in fact, values ​​created by Seattle's lifestyle-based values ​​that place a premium on comfort and quality of life. It is the basis (or direction) for creating strategies.

Nike Success Strategy

Just do it-nike

Nike is not much different from Starbucks if you look at the back of a sports brand we know and understand its history. The images from Nike Is based on Portland, which aims for a beautiful natural environment and a lifestyle of vibrant outdoor activities.

Portland is the 'greenest city in the United States'. It has a well-equipped promenade that is considered a good city for walking. Nike's founder Phil Knight was also from Portland, where he worked as a sprinter, and its value is also evident in a company called Nike.

Nike is well known for modeling famous sports stars. I used the global top star as a model. Michael Jordan (NBA), Tiger Woods (Golf), Ronaldo (soccer), etc., has grown to become the best brand in the industry.

As buyers bought sneakers and sportswear worn by the best sports stars, they felt like they were the best and admired the images of these sports stars (strengthened body, steady effort, and the best margins).

Not only that, most of Nike's founding members are from Portland track and field athletes, shouting the lifestyle of 'Sports = Everyday', and not only sneakers, but also outdoor as products that are not too excessive and are releasing products that are convenient to match and exercise with nature. .

Still, if you go to the premium outlets, only Nike stores have the most phosphate cuts.

I talked a lot about it, but discrimination can also be found in culture and lifestyle. No matter how limited the product is, if you want to find an idea, it's just an unusual guy when you see it from the big stream, but companies that make lifestyle a value are the products themselves.