Corporate competitiveness comes from simplicity-Steve Jobs' Apple story
Simplicity does not mean 'easy way'. And the ultimate goal of saying that it simplifies the business of a company is not to reduce it. It's that simplicity for the consumer.
The cases of companies like Steve Jobs and Apple, which will be meeting for decades and hundreds of years, will not be overlooked. As you can see in the movie Steve Jobs, the expression "Jobs" may be correct. Even if I were like me, it was such a movie that I thought it would be really hard to work if there was a boss like that.
Steve Jobs' Management Philosophy-Simple Stick
Steve Jobs had a thorough philosophy to say that if an inefficient meeting or meaningless content was repeated, he would be fired or turned off immediately. Regardless of the tendency to seek simplification, Apple itself was just Jobs. And this is Jobs' management principle.
Not only products. It is a company called Jobs and Apple that has focused on the core values of making products and services that can change the world by simplifying the internal organization or all tasks.
It is no exaggeration to say that in the recent world, the end of complexity is running. Due to the complexity of many digital devices and services on the main surface, users are also accumulating the same amount of fatigue.
Isn't creating simplicity in this world scratching the really itchy part of the customer? People who are fascinated with the iPhone may be enthusiastic about the simplicity of the iPhone, which can take all manipulations and gestures with just one round button instead of the inconvenience of using the three buttons on the Android phone's menu exit home button (middle).
Simplicity that is needed even more in the future
This is a product that can never be made without a management philosophy that looks at the customer's eyes, puts the customer's experience first and makes it as simple as possible.Most companies try to overconfide their abilities. We have a better ability, and we want to appeal that our ability is so great by making it more complex and more difficult.
But customers are hard to accept, and these companies are good ... It means that you will not fall in love. You should be able to unconsciously feel that this is the king of simplicity.
When I look at the successful companies I think so far, it is really simple, and I know exactly what the consumer feels uncomfortable with, and there are a few things that can be considered as examples of the company's products.
It is an application of a company called Toss, a fintech platform company that has succeeded in Korea, which we already know well, and a nation of fast food platform company delivery. This simplicity is in the background of the success of the people of Toss and Delivery.
Simplifying customer inconvenience-Toss, delivery people
Toss-1 course over 10 steps
Remittance is what we want to live in spite of the inconvenience.
To transfer money to someone, old or young, log in with an official certificate, enter the other person's account, enter a password, specify the amount to withdraw, enter the contents of the withdrawal account for what purpose, and enter the OTP password again. Remittance is completed only when you authenticate with a certified certificate.
In some cases, you will need to go through phone authentication again to withdraw. In detail, if you enter Toss once more than 10 steps, you can just send it as a fingerprint. Is there such a new world? Anyway, anyone could have done it.
People of Delivery-Pamphlet that was traced back into one
So is the nation of delivery. When we order it somewhere, we take out 10 pamphlets from our home if we are in the past, ask what we like, call us or not, ask if we can, ask if we are open, or ask where we are in here, or search elsewhere To place an order.
The nation of delivery is structured by simply connecting all the branches in the surrounding commercial areas with barrels, registering all the menu boards, and choosing and ordering them. It is a kind of relay platform.
It's not the toss or the people of the delivery, or why no one thought. In the financial sector, there are enough funds to develop these things, and there are many people to develop them. I could have made it if I had a heart in a delivery chain or a place with a big chain.
The conclusion is not what we didn't know when looking at the face of a successful company. We need to reconsider whether we were doing a business that excluded customers ... or whether we approached customers by overconfusing our own abilities.
All companies were able to do it. There were many opportunities and many factors to succeed. However, the problem was that the customer didn't think about it, because there was no management team who could push it forward.
The complex and numerous decision-making stages hide many ideas under the water. It is the executives of the company that make the decision to put this into action and the simplicity of thinking from the customer's perspective. And it will soon be competitive.
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